Personalised prevention: unlike competitors that provide generic health information that is suboptimal for driving human agency, Health&®’s personalised prevention approach reflects contemporary practice. Further, the majority of health promotion strategies have focused on high-risk patients, whereas Health&® has broadened its resources to all individuals, including lower-risk groups who may or may not require further intervention, because when adequately advised, these people can avoid inconvenience and harm from unnecessary interventions, which helps reduce cost and improve efficiency of the health system. Our broad-user platform is made possible by leveraging machine learning algorithms trained on Health&®’s curated, extensive content library of medically verified, consumer-friendly health information.